Matt Giles owns and operates iconic Melbourne underground club Tramp, plus ridiculously busy Bigfoot lodge, Niseko Japan. Does this makes him the authority on all things bright and boozyful? Nope. But this isn’t his first rodeo either. For us, the cheeky buggers at Milkfed who demand free drinks from both venues (hey – we’re practically family right?) – for us these two venues are good examples of how we like to market an operation.
Are these successful little booze dens a perfect example of hospitality? To some. To many in fact… and God bless you all. What they are however are personality driven venues. You can practically hear the voice of the owner. Did he write both websites? Nope. Does he create all marketing? Nope. We live and breath both products – as does he.